Navdeep's Internship Experience at Vratam Consultants

About Navdeep Singroha:

I've done my Bachelor’s in Electronics and Instrumentation engineering from SRM University, Chennai and I am currently in my final year of MBA in Marketing and International Business (Batch 2018 - 2020) from Symbiosis Institute of Management Studies, Pune. I am the Senior Coordinator of SMARK - The Marketing Club of SIMS. I have 2 years’ experience in the IT industry. I have deep interest in digital marketing and international affairs.

About the Internship

• Company - Vratam Consultants
• Industry - IT
• Role - Digital Marketing, SEO Intern
• Location - Pune
• Duration - 2 Months

How was your overall experience?

The internship was of two-month-long with timings being flexible (11:00 AM to 7:30PM). The day usually started with a healthy discussion about what needs to be done for the rest of the day/week. Exchange of ideas and their quick implementation is the reward you get for working in a start-up. There were some predefined tasks which were already decided for me by the CEO. However, I had the liberty to do some extra work which I thought would be best for the company as well as me😉.

How was the selection process conducted? 

Ten profiles were shortlisted by HR of the company based on their background and knowledge in various fields. These 10 candidates were then called to Vratam’s office in the Wakad, Pune. Two questions were given to everyone. One was based on analytical thinking and the other was related to theoretical knowledge.

Q1. There are 16 balls of the same size and shape with no difference in visual appearances. Only one ball is slightly heavier than the rest 16 balls. You have a weighing machine where you can put weights on two sides and measure the difference in weight. How can you find the ball, which is heavier than the rest of balls with minimum use of weighing machine? (Answer- 3) Except me, none was able to correctly answer the question with proper explanation. Q2. How can you help in expanding the company business and bring new clients, which are based in the UK and US? Finally, two of us were selected for PI and I was selected for the internship.

What was your project and how did you execute it?

There were 2 different projects which I did during my internship.

1. SEO, UI Design and Content writing of Vratam’s Website

• Identifying the start-up hubs in the UK and US markets
• Working on the area of improvements in Off Page and On Page SEO
• Implementing identified changes which would help in improving the companies google ranking
• Writing an SEO friendly website study manual for future reference
• Writing fresh content for the Vratam’s website
• Identifying the changes in UI Design of the website

2. Developing an efficient strategy to bring new clients

• Identifying the start-up hubs in the UK and US markets
• Preparing strategy to identify and bring new clients
• Preparing mail drafts to approach clients via email
• Preparing pamphlet for the company

How was the work culture at Vratam Consultants?

There is a free flow of idea culture in the organisation where you can knock the doors of the CEO. Everyone is supportive and helps to understand how things work there. Even a person with less to no technical background can work and learn easily. The freedom to get hands-on experience to make changes on the website is what one cannot find in large organisations and MNCs.!

What were the key challenges that you faced during your internship?

There were two particular challenges I faced during my internship.

• Since the subject of digital marketing comes in the third semester, so I had no prior knowledge of it. I had to do three Google certifications in order to gain knowledge.
• Since the organisation were only targeting the customers/ clients from the UK and the US. It was a challenging task to find prospective clients for the organisation in the IT sector.

What were the key learnings of your internship?

I got hands-on experience about SEO where I was successfully able to bring the Vratam’s website at the top of the Google search thereby boosting the traffic coming to the website. Another learning was that I was able to form a strategy for the company by which they can find and connect with the new clients.

Any memorable moments from the internship?

I watched entire GOT Season 8 without being noticed in office itself despite having an open-door policy 😂

Any tips you would like to share with our juniors?

Do the basics of digital marketing certifications beforehand. It would be a huge advantage during the internship selection process.

For any other queries, you can reach out to Navdeep @Linkedin and @Instagram